Freelance social graphics work for the NYC Autism Charter Schools located in East Harlem and the Bronx.
Challenge: Every year the charter schools hold a fundraiser leading up to Giving Tuesday (the Tuesday after Thanksgiving). For the fundraising campaign, I was tasked with designing graphics that would highlight the students and the mission of the school and ultimately encourage people to donate. After designing the graphics, I was responsible for posting them across the school's social media platforms to spread awareness throughout different communities.
Solution: I created a collection of similar graphics that all embody a light and fun style with a blue color palette to match NYCACS's brand. With help from the NYCACS team, I selected images of the students and staff depicting their day to day routines / special events that took place at the schools. The graphics were posted to their feed with informational captions to educate the community about the school's purpose and goals for their students.
