Developed a variety of functional design solutions for a diverse group of clients in a print and digital space.
Amy Howard At Home
Amy Howard At Home is the leading manufacturer of certifiable green, artisan quality paint & DIY furniture refinishing products. HardPressed Creative was responsible for designing all of their marketing campaign assets, such as social media graphics, web banners, e-blasts, etc. The images shown below display some of the assets I designed mostly to promote sale and crafting events, as well as new products.
Brochure redesign that highlights all AHAH existing products. VIEW FULL Amy Howard At Home 2022 Product Brochure
Spring Makerthon social graphics
20% Off Kits Sale e-blast and web banner
Welcome Spring Sale social graphics
Welcome Spring Sale web banners
Welcome Spring Sale e-blasts
Juvenescence
Juvenescence operates as a biotech longevity company. They develop therapies and products to modify aging and help people live longer and healthier lives by harnessing the metabolic process of ketosis. HardPressed Creative catered to many of their web and digital marketing design needs. I completed tasks such as: creating web banners, editing/resizing images, sourcing images for website articles, and designing still and animated display ads, social graphics, and coupons. Examples below.
Ketosis Benefits diagram and icon concepts
Animated mobile Instagram ad
Animated web ad
Animated display ads in various sizes
Say Goodbye to Off Days / Switch On Ketosis animated ads in various sizes
Equity Trust
Equity Trust is an industry-leading custodian of investment alternatives. They streamline the investment experience by offering optimized solutions, processes, and services to their customers. We adopted their brand elements and modernized print layouts which resulted in clear and dynamic visuals that took their brand to the next level. All of the PDF's and print materials shown below are projects that I worked on independently.
PDF Lead Magnet
Static social media ad chart
Due Diligence Guide PDF
Equity Trust Expense Pass credit card design concepts
American Heart Association ad and 1/8 of the FAQ PDF's I designed
Equity Trust tradeshow booth banners
Health Action Council
Health Action Council is a not-for-profit organization representing large employers that enhances human and economic health. I designed both briefs shown below to provide easy access to information / best practices to assist their members with improving quality, cost and value of healthcare.
Indiana Health Data Report - 17 page brief
How to Effectively Manage Your Healthcare Spending - 8 page insight brief
Health Warrior
Health Warrior is a food and beverage company that makes plant based products such as protein bars, muffins, superfood protein powders and oatmeal cups. I assisted with the creation of the 2022 product ad designs for their Chia Seed Bars, Pumpkin Seed Bars and Portfolio display. The ads were versioned out into eight different dimensions to accommodate print and digital settings. Shown below are a select few examples.
8.5 x 11 Advertorial ads
8.5 x 4.93 Advertorial ads
160 x 600 Digital ad banners
728 x 90 Digital ad banners
Orthobond
Orthobond is an antimicrobial technology company that has developed proprietary antimicrobial nano surfaces, with broad applications in the medical device industry and more such as commercial, industrial, automotive, and beyond. I worked on a handful of different tasks to help refine the Orthobond brand, such as: logo modifications, business card and letterhead design concepts, and developing a deck that fully represents their brand identity.
Business card design
Brand ID deck
Thomas Park Investments
Thomas Park Investments is a private equity real estate firm that acquires medical office buildings throughout the Mid-Atlantic and Northeast. Most of the work I completed for TPI consists of presentation templates and print assets. Shown below is a brochure I designed for the Odenton Medical Center that offers building highlight information. The presentation template slides were developed to simplify the process for the TPI team in the event they need to insert new information about a newly acquired building.
Odenton brochure
TPI Presentation template slides
SweetSpot Labs
SweetSpot Labs is a vulvar skincare brand dedicated to bringing clean, safe, effective vulvar care to the world and fundamentally changing the way people see, talk about & treat vulvar skin health. HardPressed Creative was tasked with redesigning their product packaging. I assisted the creative lead in making text and layout adjustments to the new packaging designs for several products. Mockups for review were created by placing the new packaging designs onto labels in existing product photos. This project gave me the opportunity to learn more about working and designing within packaging files.
