Design applications project. Branding, logo design, research, digital illustration.
Challenge: To design the identity for an aperitivo bar and restaurant that would recreate the authentic Italian tradition of aperitivo. During my study abroad experience in Florence, Italy, I realized how much of a cultural staple aperitivo is for the locals. The inspiration I’ve gathered along my travels, and from family, has led me to develop an interest in the food/restaurant industry in Italy.
Solution: A branding proposal complete with various products and platforms incorporating different design elements of the cincin brand. The face of the restaurant is a simple, smooth, and sleek logo that exists in harmony with a warm and inviting color palette. As seen on the two menus, cincin would offer classic cocktails accompanied by Italian snacks, as well as restaurant style dining followed by digestivi and dolci.
Bi-fold menus
Letterhead
Business cards
Assorted coasters
Web presence
Instagram ad
Magazine ad
Take-out / shopping bag
Tote bags
T-shirt with basic logo and cocktail graphic